Reviewed · K-POP & HALLYU EXPERIENCES
Full Day Tour In The Soop BTS Ver in PyeongChang Filming Location
BTS fans get a rare look behind the scenes. This long day from Seoul visits the actual In The Soop BTS ver. filming location in PyeongChang, then continues to the famous BTS Bus Stop at Hyangho Beach. I especially like the comfortable round-trip bus ride and the generous amount of time at both stops. I also like that the tour includes official merchandise, a rest-area snack, and an English-speaking guide.
The catch is the distance. You may spend close to three hours each way on the road, and traffic can push the return past 9 p.m. At $138.97 per person, this is a serious day out, but the entrance ticket, transport, guide, gifts, and two major BTS locations make the price reasonable for dedicated ARMY.
In This Review
- Key Details Before You Book
- Why the PyeongChang Location Feels Special
- What You Actually Do at Phoenix Blue Canyon
- The Long Ride From Seoul to Gangwon-do
- Hyangho Beach and the Famous BTS Bus Stop
- Food, Gifts, and Small Extras
- Is $138.97 a Fair Price?
- Timing, Comfort, and Practical Concerns
- Who Will Enjoy This Tour Most?
- My Verdict: Book It for the Memories, Not the Mileage
- FAQ
- Where does the tour start and finish?
- What time does the tour start?
- When does the tour return to Seoul?
- How long is the tour?
- What locations are included?
- Are meals included?
- Is official merchandise included?
Key Details Before You Book

- See the real In The Soop house: Phoenix Blue Canyon in PyeongChang is the main reason to book, with about 90 minutes to explore and take photos.
- Visit the Spring Day bus stop: Hyangho Beach is home to the seaside bus stop featured on the cover of BTS’s You Never Walk Alone album.
- Enjoy an ARMY-focused bus ride: Guides may play BTS music and videos, run quizzes, and offer small prizes during the long drive.
- Receive official merchandise: Each participant gets one In The Soop official merchandise set.
- Plan for a 12 to 13-hour day: Departure is at 7:20 a.m. from AMID Hotel in Insadong, with an expected return around 8:30 p.m.
- Pack food and patience: Lunch and dinner are not included, and road traffic can make this an exhausting day.
Why the PyeongChang Location Feels Special

The heart of the tour is Phoenix Blue Canyon, the real filming site used for In The Soop BTS ver. in PyeongChang. This is not a themed café or a recreated photo set. You visit the property where BTS spent quiet time together, cooked, rested, played, and enjoyed a break from their usual schedule.
For fans, the appeal is personal rather than grand. The buildings and rooms are familiar from the program, and the quiet setting helps you connect the real place with scenes you remember. You can look around, take photos, and notice the small details that made the show feel so relaxed.
You get around 90 minutes here. That is a useful amount of time. It gives you room to take pictures without racing from room to room, and you may have time to sit quietly and enjoy the atmosphere. Several people especially valued not being rushed, including the chance to sit in the dining room and reflect on the group’s time there.
The property has also become a place where fans leave with a strong emotional response. Some visitors find it unexpectedly moving to see the rooms and spaces in person. That makes sense: In The Soop was built around ordinary moments, and visiting the setting brings those moments close in a way a city photo stop cannot.
A friendly dog may greet you at the property, according to one account. That is not a promised part of the tour, so treat it as a pleasant possibility rather than a feature to expect.
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What You Actually Do at Phoenix Blue Canyon

The visit is focused on looking around the filming location and taking photographs. You should listen carefully to the guide’s instructions about where you can go and what you should not touch. The site is meaningful because it remains a real property, so respectful behavior matters.
Guides such as Sarah, Anna, Jaden, Cherry, Mason, and Princess Jade have received especially warm praise for making the visit easy and enjoyable. The exact guide depends on the departure date, but the tour is designed for an international ARMY audience. Guides may explain BTS connections, answer questions, and help keep everyone moving at the right pace.
You may also find written messages or small touches connected to BTS and ARMY. These details add emotional weight, but the main value remains the location itself. If you want staged entertainment, this may feel simple. If you want to stand in the same rooms shown on the program, it delivers exactly what you came for.
Bring a fully charged phone. You will want plenty of photos, and USB ports have been available on the modern buses used for the tour. A portable battery is still a smart backup because the day is long and your camera will likely get a workout.
The Long Ride From Seoul to Gangwon-do
The tour begins at 7:20 a.m. outside AMID Hotel, at 38 Insadong 5-gil in Jongno District. The meeting point is near public transportation, but there may not be a large tour sign. Give yourself extra time to identify the correct bus and guide rather than arriving at the last second.
The drive is a major part of the experience. You are leaving Seoul for PyeongChang and the east coast, so the day involves substantial road time. Traffic can make the journey longer, particularly on the return. One person described the road portion as excessively long, while others found the bus comfortable enough to make the distance manageable.
The strongest part of the ride is the tour atmosphere. Guides may play BTS music and videos, and some have organized ARMY quizzes with small prizes. These activities help break up the trip and give people something to do beyond watching the road. The tone is social, and you may meet fans from different countries before reaching the first stop.
That social side matters. This is not a private outing where you set your own pace. You share the bus with up to 40 people, and the minimum group size is seven. For solo fans, that can be a real benefit. You have people around you who understand the references, songs, and excitement without much explanation.
The tradeoff is flexibility. You cannot leave early from one stop or change the route. If you prefer independent travel, you could find the fixed schedule restrictive. The tour makes sense because the filming site and beach are far apart, and arranging both by public transportation would take more effort and planning.
Hyangho Beach and the Famous BTS Bus Stop

After the PyeongChang visit, the tour heads to Hyangho Beach for about one hour. The bus stop became famous after appearing on the cover of BTS’s second full album, You Never Walk Alone. It is often called the BTS Bus Stop, and it has become one of the best-known BTS photo locations in Korea.
The stop itself is small, so your visit is not about a long attraction or a formal museum. The pleasure comes from recreating the album-cover image, taking photos, and seeing the beach setting around it. New photo zones and benches provide additional places for pictures, with the open sea behind you.
You can also walk along the white sand and enjoy the coast. That makes this stop more than a quick photograph. Still, one hour passes quickly if the beach is busy or you want several group photos. Move efficiently, take turns, and decide in advance which pictures matter most.
Weather will shape this part of the day. On a clear day, the sea and sand provide a striking backdrop. In rain or strong wind, the stop becomes less comfortable, though the tour may be rescheduled or refunded if poor weather forces cancellation. Wear shoes suitable for walking on sand, and bring a light outer layer if you are visiting outside the warmest months.
The beach stop also gives the day a change of mood. Phoenix Blue Canyon is tied to the relaxed indoor world of In The Soop. Hyangho Beach is open, bright, and photo-friendly. Together, the two locations make a more satisfying outing than visiting only the house.
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Food, Gifts, and Small Extras
The tour includes one snack at a rest area. The listed choices are twist potato or sotteok-sotteok, a Korean snack made with rice cake and sausage. You also receive an In The Soop official merchandise set, one per person.
The exact contents of the merchandise set are not specified, so do not book this expecting a particular item. Some guides have also handed out extra gifts, such as a neck pillow, small prizes, or ramen. Those extras can depend on the guide or the day, while the official merchandise set is part of the advertised package.
A review event includes an instant cup noodle. Again, this is a small bonus rather than a meal. Lunch and dinner are not included, so you need to budget for both. Rest-area stops make it possible to buy food, but choices and timing can vary.
I would bring water, a few snacks, and cash or a payment method you can use at rest areas. The early start and long return trip can make hunger more tiring than expected. A proper breakfast before meeting the bus is also wise.
Is $138.97 a Fair Price?

The price is high for a day trip, but it covers more than a simple bus transfer. You receive round-trip transportation from central Seoul, an English-speaking professional guide, the entrance ticket to the filming location, an included snack, official merchandise, and the visit to Hyangho Beach.
For a dedicated BTS fan, the value is easy to see. The tour removes the difficult parts: finding the filming site, arranging transport between distant locations, understanding where to go, and keeping track of the return journey. You also get an ARMY-friendly setting, which can make the long ride more enjoyable.
For a casual fan, the calculation is different. You are paying for a 12 to 13-hour day, much of it on the road, to visit two places that are meaningful mainly because of BTS. If you are only mildly interested in the group, the beach and countryside may not justify the cost or the time.
The tour has a maximum of 40 people, though the group may be smaller. It is not a private tour. You are buying convenience, access, and shared enthusiasm rather than personal attention or a custom schedule.
Timing, Comfort, and Practical Concerns

The official schedule lists an 8:30 p.m. return to AMID Hotel, but traffic may push the finish beyond 9 p.m. Do not book a show, restaurant reservation, airport transfer, or train connection for that evening.
The bus has been described as modern and comfortable, with USB ports and enough room for a long ride. Comfort can make or break this experience. You should still prepare for a full day seated, with breaks at rest areas along the route.
Most people can participate, and the meeting point is near public transportation. The information provided does not give detailed accessibility specifications, so anyone needing particular mobility support should confirm directly before booking.
The activity is non-refundable and cannot be changed for personal reasons. Confirmation is sent within 48 hours, subject to availability. The tour also needs at least seven people to operate. If the minimum is not reached, or if poor weather causes cancellation, you are offered another date, another experience, or a full refund.
Who Will Enjoy This Tour Most?

You should consider booking if In The Soop is one of your favorite BTS programs, if you want real filming locations rather than general Seoul BTS landmarks, or if you are happy spending a full day with fellow ARMY.
It is also a good choice for solo visitors. The guide-led format removes much of the stress of reaching remote sites, and the group setting makes it easy to meet people. Guides who know the fandom, such as Sarah, Anna, Jaden, and Cherry, can add humor, quizzes, music, and context during the ride.
Families and mixed-interest groups can enjoy it too, but the non-fan may find the day long. One person joined because their mother was an ARMY and still found the activities and bus ride charming. That suggests the tour is welcoming beyond the core fan base, though the strongest payoff clearly goes to BTS devotees.
You should skip it if you dislike long bus journeys, need a flexible schedule, or want a quick photo stop. You should also think twice if your Seoul visit is short. A full day outside the city means giving up time that could be spent in Seoul’s palaces, markets, museums, or neighborhoods.
My Verdict: Book It for the Memories, Not the Mileage
I would recommend this tour to dedicated ARMY who want to see the real In The Soop setting and the Hyangho Beach bus stop without arranging difficult transport. The generous 90-minute visit at Phoenix Blue Canyon, one hour at the beach, comfortable bus, English guide, official merchandise, and playful ARMY activities make the package feel thoughtfully planned.
The main warning is simple: this is a long road day. Traffic may delay you, meals are your responsibility, and the price only feels like good value if BTS is the reason you are going. For the right fan, though, standing in the filming house and recreating the album-cover photo can be worth every slow kilometer.
FAQ
Where does the tour start and finish?
It starts and finishes at AMID Hotel, 38 Insadong 5-gil, Jongno District, Seoul, South Korea.
What time does the tour start?
The scheduled start time is 7:20 a.m.
When does the tour return to Seoul?
The planned return to AMID Hotel is 8:30 p.m., but traffic may cause the tour to finish after 9 p.m.
How long is the tour?
The full experience takes approximately 12 to 13 hours.
What locations are included?
The tour visits Phoenix Blue Canyon, the filming location for In The Soop BTS ver., and Hyangho Beach, home to the BTS Bus Stop.
Are meals included?
Lunch and dinner are not included. One snack is served at a rest area, with choices such as twist potato or sotteok-sotteok.
Is official merchandise included?
Yes. Each person receives one In The Soop official merchandise set.
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